Calls接打电话
This is...这里是……
This is Marketing Department.May I help you？
这里是市场部。我能帮您忙吗？
This is Dongchuan Food Store.May I help you？
这里是东川食品店。我能帮您忙吗？
This is Pine Tree Hotel.这里是松树林宾馆。
Could you put me through to...？请您接通……好吗？
Could you put me through to the Toy Department？
请接玩具部好吗？
Could you put me through to the information desk？
请接信息台好吗？
Could you put me through to the manager s office？
请接经理办公室好吗？
Could you put me through to the fast food restaurant？请接快餐店好吗？
Could you put me through to the ordering department？请接订购部好吗？
I m very sorry，I won t be able to...非常抱歉，我不能……
I m very sorry，I won t be able to keep my appointment with you on Thursday.
非常抱歉，星期四我不能守约了。
I m very sorry，I won t be able to meet you tomorrow afternoon.非常抱歉，明天下午我不能去见您了。
I m sorry I won t be able to go to your home Saturday evening.很抱歉我星期六晚上不能去你家了。
May I speak to...？我可以和……通话吗？
May I speak to Mr. Johnson， please？
我想请约翰逊先生接电话好吗？
May I speak to your boss？
请你们的老板接电话好吗？
I would like to...我想要……
I would like to talk to Mr. Liu.
我想请刘先生来接电话。
I would like to talk with someone in charge.
我想和你们的负责人谈谈。
I d like to speak to Mr. Baker.
我想请贝克先生听电话。
Hold the line.请稍等。
Hold the line， please. He ll be with you right away.
请稍等，他马上就来了。
Hold the line. I ll connect you.
请稍等，我将为您转接。
Do you want...？您想……吗？
Do you want to speak to/with him？您要和他说话吗？
I ll put you through.我为您接通电话。
I ll put you through to the President.
我来为您接通总裁的电话。
I ll put you through to Mr.Smith.
我将为您接通史密斯先生。
I ll put you through to the International Department.
我将为您转接国际事务部门。
He s on another phone.他在接另一个电话。
He s talking on another phone.他正在接另一个电话。
He s on another phone. Would you like to wait？
他正在接另一个电话，您愿意等一下吗？
I m sorry.He s...抱歉，他正在……
I m sorry. He s attending a meeting.
抱歉，他现在正在开会。
I m sorry. He s in a meeting/conference now.
抱歉，他现在正在开会。
I m afraid...恐怕……
I m afraid he s occupied now.恐怕他现在没空。
I m afraid he s not available now.
抱歉，他现在不方便接电话。
I m afraid he s not in.恐怕他不在。
I m afraid he s fully booked.恐怕他的日程都排满了。
Why don t you...？你为什么不……？
Why don t you try again in an hour？
一个小时后您再打过来好吗？
Why don t you call back later this afternoon？
您为什么不今天下午再打来？
He asked me to...他让我……
He asked me to ask you if you would be able to meet him today at 3：30.
他要我问您是否能在今天下午3点半和他见面。
He asked me to tell you that he wouldn t be able to get the report finished until later today.他要我告诉您，那份报告要到今天迟些时候才能完成。
take/ leave a message留言，转告
Can/May I take a message？有什么需要转告的吗？
Would you like to leave a message？
有什么需要转告的吗？
Fixing the Time
A：Good afternoon.
B：Hello.This is Jones.I d like to speak to Mr.Chen.
A：Speaking.
B：I d like to discuss the new order with you.Would you like to have lunch together at Garden Hotel next Tuesday？
A：Let me check my diary.Er...I m afraid I can t make Tuesday.I ve got to go to Beijing for a conference.I ll come back on Thursday.
B：That s a pity.Does Friday suit you？
A：Yeah，that would be fine.What time？
B：Is 12o clock convenient for you？
A：Yeah，that s fine.Next Friday at 12at Garden Hotel.I ll look forward to it.
约定时间
甲：下午好。
乙：你好。我是琼斯。我想找陈先生。
甲：我就是。
乙：我想与你谈一下新订单的事。你下周二可以和我在花园酒店吃午饭吗？
甲：让我查一下我的日程。嗯……，恐怕下周二不行。我得去北京参加一个会议。我下周四回来。
乙：太遗憾了。那下周五你有空吗？
甲：有，这样比较好。什么时间？
乙：12点你方便吗？
甲：好的，下周五中午12点花园酒店期待与你见面。
Sorry，He Is out
A：Hello！ Who are you calling for？
B：Hello！ Is that Mr.Smith？
A：Sorry，he s out.Would you call back in one hour if possible？
B：Will you tell him that I have called？ My name is Jane.
A：OK.
B：Thanks，goodbye！
A：Byebye！
抱歉，他出去了
甲：你好，你要和谁通电话？
乙：你好，是史密斯先生吗？
甲：抱歉，他出去了。你能在一个小时后再打电话来吗？
乙：我叫简，请你转告他，我已来过电话，好吗？
甲：好的。
乙：谢谢，再见！
甲：再见！
如何接听电话
接到对方电话时，如果你不愿主动自报家门，也不要马上问“Who is speaking，please(请问您是哪一位)？”因为这样显得比较无礼。最好是等对方说出自己是谁，想找谁听电话——“This is A.May I speak to B？”如果是B本人接电话，则可说“Speaking.”或“This is he /she.(我就是。)”如果听出对方是亲近的人，则可以说“It s me.”更显随和。如果不是B本人接电话，则可以对B说“It s for you.(是你的电话。)”
商标与专利Trade Mark and Patent
商标与专利
What about the brand...？……牌怎么样？
What about the brand“Peacock”？“孔雀”牌怎么样？
What about the brand“Double Fish”？
“双鱼”牌怎么样？
What about the brand“Double Star”？
“双星”牌怎么样？
How long...？……多长时间？
How long is the duration of patent right for an invention according to your patent law？那么根据贵国的专利法，发明专利权的期限有多长时间？
How long will it take to obtain the approval from the Trade Mark Bureau？
获得商标局的核准要多长时间？
How long do we have to wait before we get the approval after handling in the application？递交申请后我们要等多久才能收到申请注册商标的批准书呢？
How long shall I have to wait for the approval？
我需要多长时间才能被批准呢？
The trade mark is...商标是……
The trade mark is an inseparable part of the commodity.
商标是商品不可分割的一部分。
The trade mark is an intangible asset of an enterprise.商标是企业的一项无形财产。
We d like to...我公司想要……
We d like to apply for a registration of our trade marks in your country.敝公司想在贵国申请注册商标。
We d like to transfer the right to use the patent in the form of licence.
我公司想以许可证的形式转让专利使用权。
You should...贵方应……
You should provide the technical knowhow in connection with the production of the machine and train our workers how to use it.
贵方应提供与机器生产有关的技术知识，并培训我们的工人，使其懂得如何应用这些技术。
You should help us to modernize our production through technology transfer.
贵方应通过技术转让协助我厂实现生产现代化。
I think...我想……
I think buying the knowhow is better than buying the right to use the patent.
我想买专有技术比买专利使用权要好。
I think half a year s onthejob training will be enough for the new workers to master the skills.
我想，对这些新工人来说，掌握这些技能有半年的在职培训就足够了。
be allowed to...允许……
Are we allowed to assign the trademark to another company？允许我们将商标转让给另外一个公司吗？
You are allowed to transfer the trademark to another company only on the ground that the assign must guarantee the quality of the product.你们可以将商标转让给另一家公司，但受让方必须保证产品的品质。
What can/ shall we do if...？如果……我们该怎么办？
What can we do if someone is found infringing on our trademark？
如果发现有人侵犯了我们的商标权，我们怎么办？
What shall we do if an imitation of our brand is found？如果发现有人仿冒我公司的商标，我公司该怎么办？
Is it possible/ impossible...？做……可能吗？
Is it quite impossible for you to use the label？
难道你们就不能使用这种商标吗？
Is it possible to have a trademark transfered？
是否有可能转让商标？
Buying Know how
A：We d like to buy the know how.
B：So you know also that buying the knowhow is better than the right to use the patent.
A：That s because the know how tells one all the details of how to manufacture the equipment.
B：But it s far more expensive than the right to use the patent.
A：Then how much will you ask for？
B：Triple the price for the patent.
A：That s too high a price！
B：Oh no，just the opposite.
购买专有技术
甲：我公司想购买专有技术。
乙：那么你知道，购买专有技术比购买专利使用权要好。
甲：这是因为专有技术非常详细地说明了如何制造设备。
乙：但这远比专利使用权昂贵。
甲：那么贵公司要价多少？
乙：是专利价格的三倍。
甲：这个价太高了！
乙：哦不，恰恰相反。
Trademark Transfer
A：Hello.I ve come to discuss the trademark transfer with you.
B：Is that so？
A：Since the plant installation consists of your equipment，we hope to use your trademark.
B：As you know，our trademark is known throughout the world.
A：Then how much will you ask for it？
B：50，000.
A：That s too high a price！ Would you please cut your price by 50%？
B：If that s the case，there is hardly any need for further discussion.We might as well call the whole deal off.
A：What I mean is only that you consider reducing the price.That s reasonable，isn t it？
B：What is your proposal？
A：Let s meet each other half way.
B：What you said is that we reduce the price to 37，500？
A：Yes.
B：Yes.For friendship s sake，we accept that.
商标转让
甲：您好。我来与您讨论商标转让的事。
乙：是这样吗？
甲：因为工厂是用你们的设备装备起来的，所以我们希望用你们的商标。
乙：您知道，我们的商标在世界上声誉很好。
甲：那么你们要价多少？
乙：5万美元。
甲：这个价太高了，你们能降一半吗？
乙：如果是那样，就没有必要谈下去了，整个交易就此告吹。
甲：我的意思只是想让你们考虑一下降价。这是合理的，对不对？
乙：您有什么建议？
甲：让我们各让一半。
乙：您是说我们降到3.75万美元？
甲：对。
乙：好吧。考虑到我们之间的友谊，我们接受它。
关于商标和商标权
商标(trademark)是厂牌的图案化，一种商品的牌子只有图案化为商标后才能按照商标法进行注册和受到法律保护。如果企业能够树立自己产品商标的信誉，就可以有力地促进产品的销售。
商标权是一种独占使用权，或一种专用权(Exclusive right)。一方面，只有商标权人才能在核定的商品上有使用这种商标的权利；另一方面，禁止他人在同类商品上使用这种商标。如果未经商标权人允许而使用，则属于侵犯商标权。商标权人有权向法院或有关部门控告侵权人，得到法律上的保护。
商标权具有三性，即独占性，即商标为独占使用，他人使用需得到授权；时间性，各国商标法都规定了商标保护的期限；地域性，即商标的独占使用权只限定在授予该项权利的国家领域内。
市场调研Market Research
市场调研
How...？……如何？
How is the market situation in your country？
贵国的市场状况如何？
How about giving me a rundown on it？
给我大概介绍一下如何？
How can you make sure you will accomplish it？
你怎样才能确保完成出口任务？
Do you have...？你有……？
Do you have any particular plan to help them to open up new markets？
为了帮助他们开拓新的市场，你有何具体计划？
Do you have any idea how steel markets are going in Europe nowadays？
你知不知道目前欧洲的钢铁市场状况如何？
Do you have overseas plants as well？
你们国外也有工厂吗？
the object/ the purpose of market research市场研究的目的
What s the object of market research？
市场研究的目的是什么？
One of the purposes of market research is to find out whether there s a market for the product.市场研究的目的之一就是了解这种产品是否有市场。
Marketing research is...销售调查是……
Marketing research is the study of all processes involved in getting goods from the producer to customers.
销售调查就是研究产品从厂家到客户之间的一切过程。
Marketing research is broader and involves more functions of sales.
销售调查更广泛，涉及销售的更多功能。
market test(产品)试销
The preliminary market test is due to start next month.初步的试销定于下个月开始。
They have no problems with production during the market test phase.在试销阶段他们的产品没有问题。
We have to run the market test for two months.
我们必须进行两个月的试销。
Effect of Market Research
A：You have quite a lot of regular customers so far as I know.
B：Yes，most trading companies have regular customers.But it is quite another story for those manufacturing enterprises that have just started exporting.They can t find certain distribution channels.
A：Do you have any particular plan to help them to open up new markets？
B：Yes，we do.In order to help them to build up marketing channels，we have decided to strengthen market research and gather more information from various resources，such as national trade statistics，trade journals and directories，international organizations and field investigations.
A：I agree that a good marketing channel is important and indispensable to the success of exporting.Besides，as a friend of yours，I would suggest that you should be still more flexible in doing business.
B：Thank you.That s a good suggestion！As a matter of fact，we need to make improvements in many aspects.
A：Yes，you said it.
市场调研的作用
甲：据我所知，你们有许多老客户。
乙：是的，大多数贸易公司都有老客户，但是对于那些刚刚开始进行出口生意的生产企业来讲情况就不同了，他们找不到分销渠道。
甲：你们有没有特别的计划帮助他们打开新的市场？
乙：有。为帮助他们建立销售渠道，我们决定从各种渠道加强市场调研，比如国家贸易统计资料、贸易杂志和名录、国际组织和实地调查中搜集的信息。
甲：我同意一条好的销售渠道对顺利出口是至关重要和必不可少的。除此之外，作为朋友，我建议你做生意时要更灵活些。
乙：谢谢你的建议！事实上，我们需要在许多方面进行改进。
甲：是的，你说对了。
How Is Market Research
Carried Out？
A：How is market research carried out？
B：That s a very wide question.But to put it in a very simple way，one of the objects of market research is to find out whether there s a market for the product and whether we can sell the product in the market.
A：Who does this kind of job then？
B：Sometimes we carry out own research，but for major products where development costs are likely to be high，we employ specialists.
A：Do our own salesmen take part？
B：In the early stages，only the regional managers do.If we decide to have some test marketing，some of the senior salesmen will be brought in.
A：It seems to me that the salesmen receive some special training.
B：Yes，they all have initial training course when they first join the company，and this includes product training.
A：What is that？
B：As a salesman，he or she must fully understand the various applications，design features，special advantages and almost everything of the products we produce.
怎样进行市场调研？
甲：怎样进行市场研究？
乙：这是一个范围很广的问题。但简单地说，市场调研的目标之一就是找出这种产品是否有市场，在市场上能否出售这种产品。
甲：那么由谁来做这种工作呢？
乙：有时候我们自己搞调研，但对于那些开发费用高的主要产品我们请专家调研。
甲：我们自己的销售人员参加吗？
乙：在开始阶段，只有地区经理参与。如果我们决定搞试销，一些高级销售员也参加。
甲：依我看，销售人员接受了一些特殊训练。
乙：是的，他们在进入公司时，都进行了培训，其中包括产品知识培训。
甲：什么意思？
乙：作为一名销售人员，他或她必须对公司产品的用途、设计特点、独特优点等都非常了解。
怎样进行市场调查
在市场调查方面，首先要分析经手的商品，判断适合输往发达国家还是发展中国家；接着便调查该领域中各国的人口(Population)、国民生产总值(GNP)、生活方式(Life Style)、外汇情形(Foreign Exchange)、汇率(Exchange Rate)、政策(Policy)、气候(Climate)、购买力(Purchasing Power)等。
商务会议Business Conferences
Has anyone...？谁……？
Has anyone got any objection to the agenda？
谁对这项议事日程有异议？
Has anyone anything to say？谁想发言？
Could we have...？我们可以……吗？
Could we have your comments，Mr. Dorson？
道森先生，请您谈谈好吗？
Could we have your vote please，Mr. Carter？
卡特先生，请您投票表决，好吗？
Could we have your report now，Mr.Johnson？
约翰逊先生，请您现在汇报好吗？
I declare...我宣布……
I declare the meeting adjourned.我宣布休会。
I declare the motion was carried by a majority of six to one.我宣布该动议以六比一的多数通过。
Then I declare that motion carried unanimously.
那么我宣布该动议获得一致通过。
I d like...我想……
First I d like Mr.Dorson to give us his views.
首先我想请道森先生谈谈他的见解。
I d like to ask Mr.Smith to summarize the situation.
我想请史密斯先生概括一下形势。
It was argued/ acknowledged/ felt/ suggested...有人争辩/认为/建议……
It was argued that the customers usually don t like to pay hight prices.
据争辩者认为，顾客通常不喜欢付高价。
It was generally acknowledged that the business is still good.一般认为营业情况仍然良好。
It was generally felt that inflation is aggravating our social problems.大家普遍认为通货膨胀正在使社会问题趋于恶化。
It was suggested that the contract be canceled.
有人建议合同应该取消。
Mr.Chairman，...主席先生，……
Mr. Chairman，is Mr. Cash in a position to tell us how it happened？主席先生，能不能请卡什先生把事情发生的经过告诉我们？
Mr. Chairman，may I？主席先生，我可以发言吗？
Mr. Chairman，may I make a point？
主席先生，我可以说一点吗？
Mr. Chairman，I utterly reject that view.
主席先生，我绝对不接受那种观点。
Well，Mr. Chairman，about our city environment I think something ought to be done.
嗯，主席先生，我认为应该采取措施改善城市环境。
I propose/ suggest (that)...我建议……
I propose (that) we send Mr. Smith to deal with the problem.我建议派史密斯先生去处理这个问题。
I suggest (that) we establish Mr.Brown as our representative.我建议派布朗先生作为我们的代表。
I don t see...我不明白……
I don t see how you can argue (that) every family has a TV these days.我不明白您怎么能争辩说近来每个家庭都有电视机了。
I don t see how you can distinguish between the two.
我不明白您怎么能区分这两者。
It would...这将……
It would make a very big difference.
这将造成很大的区别。
It would surely matter a lot.这当然大有关系。
Surely...当然……
Surely the important thing about it is (that) we re improving our life.
重要的问题当然是我们正在改善我们的生活。
Surely the thing that matters is that people are competing together.关键的问题当然是，人们在互相竞争。
You surely can t expect us to take him seriously.
您当然不能指望我们把他的话当真了。
You re surely not suggesting (that) the law is unnecessary.您当然不是在暗示法律没有必要吧。
What would it...if...？如果……那又能……？
What would it matter if they don t support the plan？
如果他们不支持这个计划又有什么关系呢？
What difference would it make if we all take part in it？
如果我们都参加了，那又有什么两样呢？
What s the point/ sense...？……有什么意义呢？
What s the point of doing away with all this tradition？废除这个传统有什么意义呢？
What s the sense in kicking a ball into a net？
把球踢进网里有什么意义呢？
Preparing for the Conference
A：Miss Liu，the Seventh International Trade Conference is planned next Tuesday.How is everything going？
B：Everything is fine，so far.
A：This time，we will have a lot of overseas businessmen who don t understand Chinese.So I think we need to find some interpreters.
B：Auh，we should have thought of that a week ago.
A：Without interpreters，foreign businessmen can hardly talk to Chinese businessmen who don t speak English.
B：That s right.My night school English teacher is a good one.And I can also ask him to get some of his colleagues to help.How many interpreters do you want，Mr.Wang？
A：Four will be enough.But they must be qualified.
B：Yes，sir.
筹备会议
甲：刘小姐，第七届国际贸易大会定于下周二召开，所有的准备工作进展如何？
乙：至今一切顺利。
甲：这次，参加会议的有很多外国客商，他们都不懂中文。所以，我想聘请几位翻译来。
乙：噢，我们一周前就应该想到这点。
甲：没有翻译，外国商人几乎无法同不讲英语的中国商人交谈。
乙：对！我夜校的英语教师很不错。我也可以请他邀请一些他的同事来帮忙。王先生，你需要几位翻译？
甲：四位就够了！但他们的水平必须够格。
乙：是，先生！
At the Conference
A：Good morning， everyone. Let me introduce myself to you...
B：You don t need to introduce yourself，Mr.Yang. You re famous.
A：Well， thank you very much but I thought I d try and chair the meeting by the rule—at least for a while.
B：OK， OK！
A：Now， I d like to get things under way. The main topic on today s agenda is the development of a U.S. sales strategy for the new EBP. I d like to hear all of your ideas. Mr. Wall， you seem in top form today. Could you start the ball rolling？
B：Uh， oh， sure. Well， I think we should keep in mind that the key to good sales is advertising.
A：Well， that s kind of obvious.
B：Give me a break， Mr. Yang.
A：Uh， let s keep this going， shall we？
在会上
甲：早安，各位，下面我自我介绍一下……
乙：杨先生，您不需要自我介绍，因为您很有名气。
甲：那真是谢谢你了。但是我想我该尽力依照规矩来主持这个会议，即使时间很短。
乙：好！好！
甲：那么，我现在就开始，今天主要的议题是有关新型EBP在美国的销售策略。我想听听你们大家的意见。沃尔先生，你今天看起来很有精神，你先开始发言怎么样？
乙：嗯，好的。我想我们销路好坏的关键是把广告搞好。
甲：那是显而易见的事吧！
乙：杨先生，不要打岔了。
甲：啊，请继续说下去吧。
关于草拟会议
草拟会议议程是秘书的一件重要任务，她必须运用自己的判断力去决定哪些事情需要列入议程，哪些可以以后讨论，甚至于讨论的次序，因为这一切都会影响整个会议的议程。当然，最后的审定权仍在主席手里。此外，开会时秘书应多备几份议程，以应付突然加入的人及归档使用。
The terms market and marketing can have several meanings depending upon how they are used.The term stock market refers to the buying and selling of shares in corporations as well as other activities related to stock trading and pricing.The important world stock markets are in London，Geneva，New York，Tokyo，and Singapore.Another type of market is a grocery market，which is a place where people purchase food.When economists use the word market they mean a set of forces or conditions that determine the price of a product，such as the supply available for sale and the demand for it by consumers.The term marketing in business includes all of these meanings，and more.
市场与营销这两个术语根据不同的上下文可能有多种含义。股票市场指的是公司股票的买卖以及其他一些与股票交易和定价相关的活动。主要的世界股票市场分布于伦敦、日内瓦、纽约、东京以及新加坡，市场的另一种类型是杂货市场，人们在那里购买食物。当经济学家用到“市场”一词时，他们指的是决定产品价格的一组力量和条件，例如可供销售的货物和消费者对它的需求。在经营中，营销一词不仅包括了所有这些意思，而且还有其他的含义。
