Champion Your Best Ideas!Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point.
Dressler shows how to cultivate six "stances" —mental, emotional, and physical — that will keep you steady, impartial, purposeful, compassionate, and good-humored. he helps you keep your cool and make the kind of inventive, split-second decisions these pressure-cooker situations demand.
The clever sales garden metaphor will change you the way you think about sales. By adhering to the easy, practical steps outlined in Sprout!, you, too, can beat career blues, increase your sales, and sustain yourself for the long term.
Nadine Thompson and Angela Soper draw on real-world examples--from Tom's of Maine, Seventh Generation, Honest Tea, and many other innovative companies--to detail concrete steps for designing sales and distribution strategies that fit the needs, interests, and habits of your target customers.