11. Are you sure you can come by at nine？
你肯定你九点能来吗？
12. The meeting was scheduled for two hours， but it is nowover yet.
会议原定了两个小时，不过现在还没有结束。
13. Tom's birthday is this week.
汤姆的生日就在这个星期。
14. Would you care to see it/ sit down for a while？
你要不要看/坐一会呢？
15. Can you cover for me on Friday/help me/ tell me howto get there？
星期五能不能请你替我个班/你能帮我吗/你能告诉我到那里怎么走吗？
16. Could you do me a big favor？
能否请你帮我个忙？
Section 51 产品演示
Presenting the Products
产品演示是指在商务活动中，现场进行产品的功能介绍，操作使用，效果展示，让眼见为实，促动消费者购买该产品，以达到促销的目的。
口头应急句
1. We're very honored to have the opportunity of ****** thispresentation to you.
我们很荣幸有机会给大家做展示。
2. I'd like to give you a demonstration of our latest product.
我想给你展示我们最新的产品。
3. What's the retail price of this machine？
这个机器的零售价是多少？
4. I like to demonstrate how to use this new photocopyingmachine.
我要展示如何使用这台新型影印机。
5. Just hook it up to your computer and you can use it like anyother printer.
只需与电脑连接，你就可以像其他打印机一样使用。
6. It's much more than a normal machine.
它不仅仅是一台普通的机器。
7. Our new varieties are introduced one after another.
我们的新品种不断被推出。
8. You press this power button and this device is on.
你按这个电源键，设备就启动了。
9. What I'm wondering is whether this machine can be used as acopier as well as a printer？
我想知道这机器是不是既可以复印又可以打印？
10. This machine has twelve settings.
这台机器有12种设置。
11.This is a multifunction machine.
这是一台多功能机。
12.Our products can be customized as well.
我们的产品还可以定制。
13.Its feature is reliable， economical and practical.
它的特点是可靠，经济和实用。
超经典情景对话链接
经典一
Jerry： Thanks for coming to our display.
Bill： What kind of product are you going to demonstrate to us？
Jerry： Well， I like to demonstrate how to use this new photocopyingmachine.
Bill： That’s righ. We can’t wait for that.
Jerry： Ok. First， you should plug in and turn on the power. Then， it's on.
You could use it to copy， scan and fax documents.
Bill： I think we are familiar with copying， so perhaps you can show us howto scan documents.
Jerry： All right. The most important thing to remember set up your numberon the machine before starting it. Actually， you may have the sellers setthem up straight away.
Bill： Can you set up your own number on the machine？
Jerry： Unfortunately not. However， once your number has been set up， allyou need to do is put the paper on the glass like this， select your nameand number on the machine and then press the green button here.
Bill： Oh， that's ******. Thank you for showing us that.
吉瑞：非常感谢观看我们的展示。
比尔：你想给我们展示什么产品？
吉瑞：嗯，我要展示如何使用这台新型影印机。
比尔：好的，我们都很期待。
吉瑞：好，首先插上插头，打开电源。然后，启动之后，可以使用来复印、扫描、传真文件等。
比尔：我觉得我们都熟悉如何复印，也许你可以展示如何扫描。
吉瑞：好，扫描之前，最重要的就是记住设置好个人号码。实际上，你可以叫销售方出售时就给你设置好。
比尔：能自己设置个人号码吗？
吉瑞：很遗憾，不能。一旦设置好个人号码，你所需要做的就是把纸放到玻璃板上，在影印机上选出你的名字和号码，然后按一下这个绿色按钮。
比尔：哦，那很简单。谢谢你的展示。
要点提示：
turn on 打开（电源）；开机 be familiar with 熟悉
set up 设置；设定 high-definition 高清
turn off 关闭（电源）
经典二
Tony： I would like to present our new product， it is quite hot in the market.
George： We can't wait to see it.
Tony： Ok. It is a new cell phone. Its feature is reliable， economical andpractical.
George： It does have an excellent appearance.
Tony： Yes， its body is made by two pieces of glass， which make it lookvery special.
George： How is its function？
Tony： It has a high-definition screen， one high pixel camera at the back andone in the front. It is run by the lasted android system and installed allkind of useful app. You press this power button and this device is on. Ifyou want to turn it off， you just need to press this power button for threeseconds. And if the power is out， what you need to do is put it on thecharger.
George： So this model is a well combination of shape and function.
Tony： Our products can be customized as well.
George： Really Can we have a try on these new models？
Tony： Sure. We have free samples for you to exam.
托尼：我想给你们展示我们新的产品，它在市场上很受欢迎。
乔治：我们等不及要看看。
托尼：好的。它是一款新手机。它的特点是可靠，经济和实用。
乔治：外观看起来的确不错。
托尼：是的，它全身由两块玻璃制作而成，看起来很特别。
乔治：它的功能怎么样？
托尼：它配有一块高清屏幕，前后各一个高像素摄像头。它是由最新的安卓系统运行的，还安装了各种实用的程序。你按下这个电源按钮，设备就启动了。如果你要关机，只需按电源键3秒钟。如果没电了，你只需把它放充电器上就好了。
乔治：那么这款手机是美丽外观与功能的完美结合了。
托尼：我们的产品还可以定制。
乔治：真的吗？我们可以试用一下这些机型吗？
托尼：当然，我们有免费的样品供你们查看。
词汇补给站
display [d??sple?] n. 展示；展览
demonstrate ['dem?nstre?t] n. 示范；演示
photocopy ['f??t??k?p?] n. 影印；复印
scan [sk?n] v. 扫描
fax [f?ks] v&；n. 传真
document ['d?kj?m?nt] n. 文件；文档
economical [?i：k??n?m?kl] adj. 经济的，合算的
appearance [??p??r?ns] n. 外貌，外观
function ['f??k?n] n. 功能；作用
pixel [?p?ksl] n. 像素
charger [?t?ɑ：d??(r)] n. 充电器
customize ['k?st?ma?z] v. 定制；定做
点滴文化情
How to Give a Successful Product Demonstration
如何做一个成功的产品演示？
产品的宣传推广，是大多数企业的营销当中的重头戏。宣传推广往往进行公众场合的产品演示，那么如何做一个成功的产品演示呢？
1. Be prepared. The Product Specialist needs to be ready todemonstrate a product.
前期准备。产品专家要对演示活动进行全面的准备。
2. Stand during the demo. As presenter， you'll appearmore in command and in control if you stand.
演示时要求站立。作为展示者，站起身更显得有气场和把控能力。
3. Engage the Customer. Turn the demonstration into aconversation instead of a speech.
让顾客参与。让展示活动成为对话的机会而不是沉闷的演讲。
4. Be honest with the Customer.
尊重顾客。
5. Be ready for the Customer's questions准备好顾客的提问。
6. Demonstrate the greatness vs. Asserting the greatness.
When demonstrating a product， avoid telling the customerhow great the features are. Show him instead.
展示优点，而不宣扬优点。进行产品演示，不是给顾客避免鼓吹功能多强大，而是给他展示出来。
Section 52 市场调查 Marketing Survey
市场调查，包括市场环境调查、市场状况调查、销售可能性调查，还可对消费者及消费需求、企业产品、产品价格、影响销售的社会和自然因素、销售渠道等开展调查。
口头应急句
1. We’ll have a market survey this month.
我们这个月将进行一次市场调查。
2. We should do market surveys before we make our decision.
我们在做决定之前，应该做市场调查。
3. Before conducting a marketing survey， you need to know whatmarket youre targeting.
进行市场调查之前，必须清楚市场的定位目标。
4. Our market share has been increasing in the past few years.
过去几年，我们的市场份额一直在上升。
5. Did you get the marketing survey results？
你得到市场调查结果了吗？
6. It looks like we are far from meeting our targets.
看起来我们远未达到我们的目标。
7. Do you think this product is more competitive in internationalmarket？
你认为我们的这一产品在国际市场上更有竞争力吗？
8. In order to enlarge business， we should make a particularmarketing plan.
