In my efforts on the public platform I never have been able to understand why people come to hear me speak. This question I never can rid myself of. Time and time again, as I have stood in the street in front of a building and have seen men and women passing in large numbers into the audience room where I was to speak, I have felt ashamed that I should be the cause of people--as it seemed to me--wasting a valuable hour of their time. Some years ago I was to deliver an address before a literary society in Madison, Wis. An hour before the time set for me to speak, a fierce snow-storm began, and continued for several hours. I made up my mind that there would be no audience, and that I should not have to speak, but, as a matter of duty, I went to the church, and found it packed with people. The surprise gave me a shock that I did not recover from during the whole evening.
People often ask me if I feel nervous before speaking, or else they suggest that, since I speak often, they suppose that I get used to it. In answer to this question I have to say that I always suffer intensely from nervousness before speaking. More than once, just before I was to make an important address, this nervous strain has been so great that I have resolved never again to speak in public. I not only feel nervous before speaking, but after I have finished I usually feel a sense of regret, because it seems to me as if I had left out of my address the main thing and the best thing that I had meant to say.
There is a great compensation, though, for this preliminary nervous suffering, that comes to me after I have been speaking for about ten minutes, and have come to feel that I have really mastered my audience, and that we have gotten into full and complete sympathy with each other. It seems to me that there is rarely such a combination of mental and physical delight in any effort as that which comes to a public speaker when he feels that he has a great audience completely within his control. There is a thread of sympathy and oneness that connects a public speaker with his audience, that is just as strong as though it was something tangible and visible. If in an audience of a thousand people there is one person who is not in sympathy with my views, or is inclined to be doubtful, cold, or critical, I can pick him out. When I have found him I usually go straight at him, and it is a great satisfaction to watch the process of his thawing out.
I find that the most effective medicine for such individuals is administered at first in the form of a story, although I never tell an anecdote simply for the sake of telling one. That kind of thing, I think, is empty and hollow, and an audience soon finds it out.
I believe that one always does himself and his audience an injustice when he speaks merely for the sake of speaking. I do not believe that one should speak unless, deep down in his heart, he feels convinced that he has a message to deliver. When one feels, from the bottom of his feet to the top of his head, that he has something to say that is going to help some individual or some cause, then let him say it; and in delivering his message I do not believe that many of the artificial rules of elocution can, under such circumstances, help him very much. Although there are certain things, such as pauses, breathing, and pitch of voice, that are very important, none of these can take the place of soul in an address. When I have an address to deliver, I like to forget all about the rules for the proper use of the English language, and all about rhetoric and that sort of thing, and I like to make the audience forget all about these things, too.
Nothing tends to throw me off my balance so quickly, when I am speaking, as to have some one leave the room. To prevent this, I make up my mind, as a rule, that I will try to make my address so interesting, will try to state so many interesting facts one after another, that no one can leave. The average audience, I have come to believe, wants facts rather than generalities or sermonizing. Most people, I think, are able to draw proper conclusions if they are given the facts in an interesting form on which to base them.
As to the kind of audience that I like best to talk to, I would put at the top of the list an organization of strong, wide-awake, business men, such, for example, as is found in Boston, New York, Chicago, and Buffalo. I have found no other audience so quick to see a point, and so responsive. Within the last few years I have had the privilege of speaking before most of the leading organizations of this kind in the large cities of the United States. The best time to get hold of an organization of business men is after a good dinner, although I think that one of the worst instruments of torture that was ever invented is the custom which makes it necessary for a speaker to sit through a fourteen-course dinner, every minute of the time feeling sure that his speech is going to prove a dismal failure and disappointment.
